| | Lawyer Web Sites & Search Engine Promotion - - - Be sure to go overseas!
By Bob Schwartz, CRS, GRI ©2007Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited
There is a reason it is called the World Wide Net, so it makes sense to focus not only on U.S. search engines but all around the world.
The main reason to get your real estate website listed on the foreign websites is:
Good foreign search engine rankings will generate new clients!
If you are located in a major metropolitan area this could be very useful to your firm. Our top foreign search engine rankings have produced business such as, potential new immigrants, foreign nationals considering immigration, and a foreign couple whose son got arrested in San Diego and they needed to contact a local San Diego attorney to help.
Why heed my advice? Well, let’s add some real world credibility to back-up my advice. So how does our own main legal website rank on foreign search engines? We have many number one page placements. Below are just a few of our PAGE ONE foreign search engine rankings for the very competitive phrase Orange county attorneys on our Los Angeles-Orange County legal website site;
http://www.la-orange-county-lawyers-attorney-directory.com
AOL-UK - Sympatico (Canada – MSN-UK – MSN-France – MSN Germany
Google Mexico - Google UK - Google Germany - Google Japan
A good way to check for your website in the foreign search engines is to check the engines hyper-linked above. To reach top ranking on the foreign search engines is to first obtain top ranking on U.S. search engines.
Before a quest for higher rankings, you should obtain a comprehensive report on your site’s current page one through page three search standings. You need a base-line or starting point to see if your efforts are effective. An example of such a detailed report can be viewed at:
http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm
I suggest running the same report for your biggest competitor, which will give you a comparison as well as a set of goals to strive for.
The real key to ranking at the top of search engines is quality incoming links. Similarly, you should run a link popularity report on your site as well as your biggest competitor. A sample of a detailed report can be found here:
http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm
Investing in improving your law firm’s search engines standings could become the most cost effective career investment you make.
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